Pr.Benyakhlef-Master1 Marketing Digital-Semestre2
khadidja bechelaghem

Pr.Benyakhlef-Master1 Marketing Digital-Semestre2

By the end of this lesson, students will be able to:

  • Understand the purpose of academic research writing
  • Recognize and apply the structure of a research paper
  • Use appropriate academic vocabulary and formal style
Write a structured research introduction

Prof.Benyakhlef-Master1-Marketing Digital-Semestre1
khadidja bechelaghem

Prof.Benyakhlef-Master1-Marketing Digital-Semestre1

This course will focus on the following points:

  • Define what a business plan is and explain its purpose.
  • Identify the main components of a business plan.
  • Recognize and use the appropriate language and tone used in business writing.
  • Write an introductory section of a business plan using formal and precise English

Business English-Master1 Digital Marketing-Dr. Benyakhlef
khadidja bechelaghem

Business English-Master1 Digital Marketing-Dr. Benyakhlef

In this lesson, students will be able initiated to the marketing mix concept and the 4 Ps of marketing