Master Marketing Digitale

The course aims to develop students’ ability to write, structure, and present a clear and professional business plan in English. It focuses on developing business vocabulary, organizing ideas logically, describing a business idea, analyzing the market and target customers, presenting products or services, explaining marketing and financial strategies, and using appropriate professional language. Students will also develop their written communication, presentation, persuasion, and teamwork skills through the preparation and delivery of a complete business plan.

By the end of this lesson, students will be able to:

• Understand the purpose of academic research writing
• Recognize and apply the structure of a research paper
• Use appropriate academic vocabulary and formal style

This course will focus on the following points:

• Define what a business plan is and explain its purpose.
• Identify the main components of a business plan.
• Recognize and use the appropriate language and tone used in business writing.
• Write an introductory section of a business plan using formal and precise English

In this lesson, students will be able initiated to the marketing mix concept and the 4 Ps of marketing

this course aims at introducing key cocepts of M-Commerce

This course is an introduction to digital marketing